Search engine optimization (English: Search Engine Optimization , commonly abbreviated as SEO ) is a series of processes are carried out systematically in order to increase the volume and quality of traffic via search engines to a particular website or by using the mechanism of search engine algorithms. The purpose of SEO is to place a website on top position, or at least the first page of search results based on certain keywords that are targeted. Logically, the website that occupy the top positions in search results have a greater chance of getting visitors. In line with the growing use of the Internet as a media business, SEO needs is also increasing. Being at the top of search results will increase the chances of a web-based marketing company to gain new customers. This opportunity is exploited some parties to offer search engine optimization services for companies who have a base of operations on the internet.
Examples of SEO:
What are the Benefits and Advantages of SEO For A Business?
All businesses must have had a profit, right? Various methods are used to increase the profit of the entrepreneurs themselves, either by doing offline marketing and internet marketing. Here are some of the benefits of SEO in online marketing business:
1. Bring Traffic to your Business Website Potential
As previously mentioned that the website is well optimized in terms of SEO will get good rankings in the search engines, for example, "google". The better the position of your web pages in Google, the chance to get visitors (traffic) will be even greater potential. These potential visitors who will become potential customers of your business.
Why do I mention traffic from Google is a potential traffic? Not all traffic sources provide benefit to your business, especially if traffic is coming from the auto surf websites that give the visitor a boat to your website. Traffic is totally useless for the development of your business, trust me!
Google users type a unique keyword is usually when they find the products they need, or find useful information to provide solutions to their problems. Well when they find your business website through Google which is always displaying search results based on keyword, then most likely they will become customers because they use keywords that are relevant to your business. The potential traffic coming to your website continuously free of charge and will help increase the number of customers and sales business.
2. Improve Your Business Brand Awareness
Brand Awareness is the ability of prospective buyers or consumers identify and remember a brand. The more popular a niche brand in particular, the possibility of selling intensity will also increase. Actually there are many ways to increase brand awareness of a business. One is a website in search engine optimization (SEO). When Internet users search for information related to your niche through Google and find useful information on your website then they will likely remember the website that provides valuable information, such as your website. The more people that open your website from the search engines then your business brand also automatically will be more famous, at least among Internet users.
3. Getting your Customer Data with Internet
Many online entrepreneurs are willing to spend a lot of money to put an ad in various advertising media in order to get the contact data (email, phone number, address, etc.) candidates loyal customer or client of their business. What are the benefits of this contact? By knowing the prospective customer data it will be easier to contact them when we issue new products or would like to give special promotional offers to sell old products. The point is, we can still connect with the customer at all times.
If your website is on the top position in the search engines it will be easier to get the customer data, and of course free of charge. Surely we need another service for storing customer data base, such as an email autoresponder service to build our customer list.
Actually there are many more benefits of SEO for your business, and I think three points above are the most important. Each person will feel the benefits of SEO for their business when they experience it for yourself, for sure your business will be more stable if your website is well optimized in the search engines.
Why SEO is important for a website?
Since the search engines like Google, almost everyone is looking for information online through a search engine.
From the data published by Google, a website that ranked first to third gain click cumulative total of more than 50%.
The first stage alone earned more than 20%.
This shows the importance of SEO for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.
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